Y-3 gives us a look at their first Instalment of it's SS18 Campaign, Titled "Chapter 1".
The 1st part of the three chapters, is based on the idea of "poetry meets punk" ,
Photographed by Alessio Bolzoni and styled by Mauricio Nardi the whole collection gleams with elegance as models showcase the fluidity of the pieces, it seems almost effortless, as the colours of the industrial area which the shoot was set in, compliments the bold colours of each piece.
Iconic branding from Yohji (Y-3) & Adidas is noted all throughout the Editorial, including Yohji Yamamoto's signature and Y-3 Logos, also the Adidas slogan "the brand with the 3 stripes" in different languages.
The two new sneaker Silhouettes will be released in the near future, but if you're looking to cop the Subero, it launched on the 2nd of Dec. The Bashyo is set to arrive on the 8th of Dec.
Preview the Editorial below.
2nd December 2017